Cookie Policy (UK)

1. Introduction

This Cookie Policy explains how
FSW Design Limited
(“we”, “our”, “us”) uses cookies and similar technologies when you visit our website
fswdesign.com

We are required by UK law (UK GDPR and the Privacy and Electronic Communications Regulations — PECR) to tell you how we use cookies, and to obtain your consent for the use of non-essential
cookies.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function, improve performance, and provide insights to the website owner.

Types include:

  • Session cookies
    — deleted when you close your browser.

  • Persistent cookies
    — remain until expiry or removal.

  • First-party cookies
    — set by our website.

  • Third-party cookies
    — set by services we use, such as analytics or video hosting platforms.

3. How we use cookies

FSW Design Limited uses cookies for the following purposes:

  1. Strictly necessary cookies

    • Enable our website to work properly (e.g. remembering cookie choices, security).

    • These do not require your consent.

  2. Performance & analytics cookies

    • Help us understand how visitors use our website so we can improve user experience and content.

    • Example: Google Analytics cookies (_ga, _gid).

    • Only set if you give consent.

  3. Preferences cookies

    • Store your choices such as region or accessibility settings.

    • Improve your browsing experience.

    • Require your consent.

  4. Marketing & advertising cookies

    • Used to deliver relevant content and measure the effectiveness of campaigns (e.g. LinkedIn or Google Ads).

    • Always require consent.

4. Cookies we use

Category Example cookies Purpose Duration
Strictly necessary cookie_consent, session_id Website operation and remembering cookie choices Session – 24 months
Performance _ga, _gid, _gat (Google Analytics) Website usage statistics 24 months / 48 hours
Preferences language, theme Save user settings (language/theme) 6–24 months
Marketing IDE, li_gc, fr Advertising and remarketing Up to 24 months

5. Managing your cookies

You can manage your cookie preferences through the banner on our website at any time.

You can also remove or block cookies in your browser:

Please note: blocking cookies may affect website performance.

6. Third-party cookies

Some cookies are set by third-party services we use, for example:

  • Google Analytics (website usage)

  • LinkedIn Ads (marketing and campaign tracking)

  • Embedded video or social media content

We do not control these cookies directly. Please review the privacy policies of those providers for more information.

7. Updates to this policy

We may update this Cookie Policy from time to time.

8. Contact us

If you have questions about this Cookie Policy, please contact:

FSW Design Limited

Email:info@fswdesign.com

Registered office:
14 Main Street,
East Bridgford,
Nottingham,
NG13 8PA,
United Kingdom