Cookie Policy (EU)

1. Introduction

This Cookie Policy explains how FSW Design Limited (“we”, “our”, “us”) uses cookies and similar technologies when you visit our website fswdesign.com.

We comply with the EU General Data Protection Regulation (GDPR) and the ePrivacy Directive. This means we will only place non-essential cookies (such as analytics and marketing cookies) on your device if you give us your consent.

2. What are cookies?

Cookies are small text files stored on your device when you visit a website. They can be used to make websites function, remember preferences, and provide information to the website owner.

There are different types of cookies:

  • Session cookies — temporary, deleted when you close your browser.

  • Persistent cookies — remain until expiry or deletion.

  • First-party cookies — set by our website.

  • Third-party cookies — set by services from another domain (e.g. analytics or advertising providers).

3. How we use cookies

On our website, cookies serve the following purposes:

  1. Strictly necessary cookies

    • Essential for the website to work (e.g. security, cookie preferences).

    • Do not require your consent.

  2. Performance & analytics cookies

    • Allow us to analyse how visitors use our site so we can improve it.

    • Example: Google Analytics.

    • Only set if you provide consent.

  3. Preferences cookies

    • Store your choices such as language or region.

    • Improve your browsing experience.

    • Only set if you provide consent.

  4. Marketing & advertising cookies

    • Used to track your browsing and show you relevant advertising.

    • Examples include LinkedIn Ads, Google Ads, Facebook Pixel.

    • Only set if you provide consent.

4. Cookies we use

Category Example cookies Purpose Duration
Strictly necessary cookie_consent, session_id Website operation and security Session – 24 months
Performance _ga, _gid, _gat (Google Analytics) Site usage statistics 24 months / 48 hours
Preferences language, theme Save user settings 6–24 months
Marketing fr, IDE, li_gc Advertising and remarketing Up to 24 months

5. Consent and management

When you first visit our site, you will see a cookie banner.

  • You can accept all cookies, reject all non-essential cookies, or customise your choices.

  • You can change or withdraw your consent at any time by visiting Manage cookies in the website footer.

If you disable cookies, some features of the website may not function correctly.

6. Third-party cookies

Some cookies are placed by third parties when you use our site. These may include:

  • Google Analytics (analytics and reporting)

  • LinkedIn Ads (marketing and campaign tracking)

  • Embedded video or social media widgets

We do not control these cookies. Please check the privacy and cookie policies of those third parties for more details.

7. Updates to this policy

We may update this Cookie Policy in line with changes to the law, technologies we use, or our business practices. The “last updated” date at the top will always show the latest version.

8. Contact us

If you have any questions about this Cookie Policy or how we use cookies, please contact us:

FSW Design Limited
Email: info@fswdesign.com
Address: 14 Main Street, East Bridgford, Nottingham, NG13 8PA, U.K.